wrappin’ with coolio

Everything is better wrapped in bacon. Even gifts.

That’s why we helped Hormel Black Label Bacon create the most deliciously decorative and smelliciously scented wrapping paper on the market. Then, to help promote our latest and greatest bacon innovation, we partnered with rap legend and chef, Coolio, to take us to bacon-wrapped schoolio. In a webisode called Wrappin’ With Coolio, the rapper turned wrapper drops his exclusive gift wrapping tips and teaches us how to make his very own Hormel Black Label Bacon-wrapped recipe.

The result? 350,000,000 impressions and 10,000 consumers gave the gift of a whiff.

May he Rest in Paradise. 🤍

Recognition:
4 Silver, 2 Bronze at MN Adfed's The Show

Agency: BBDO Minneapolis / Cheif Creative Officer: Laura Fegley / Creative Director: JT Steinert / Art Director: Meghan Rongitsch / Copywriters: Matthew Cermak + Joanna Stubbins / Creative Technologist: Michael Brown / Producer: Peter McLarnan / Editor: David Holmdahl