smoothly satisfying

British people don’t eat a lot of peanut butter. Perhaps it’s due to the fact that British peanut butter is rather grainy and oily in texture. But, as we Americans know for fact, there’s nothing smoother than a fresh jar of SKIPPY.

So, to give the UK market a taste of SKIPPY smoothness, we created ‘Smoothly Satisfying’ to help Brits visualize its creamy texture.

Agency: BBDO Minneapolis / Design Director: Ian McAllister / Art Director: Holly Younce / Copywriter: Joanna Stubbins / Producer: Peter McLarnan / Music: HiFi Project / Animation: D Barros Studios / Editorial: Flare Minneapolis