QUESOHEAD

The Green Bay Packers are one of four NFL teams without an official mascot, but their fans are affectionately known as Cheeseheads. Tostitos also happens to have an affinity for cheese and is the official chip of the NFL.

So, we created an officially unofficial mascot named QuesoHead. He attended a game and the Cheeseheads ate it up.

(BTW, that’s me in the suit)

Agency: Frito-Lay / Creative Director: Matt Schaffer / Associate Creative Directors: Katie Renfroe + Sadie Caparelli / Art Director: Sara Cusumano / Copywriter: Joanna Stubbins / Studio: Helen Getachew