BREAKING GOOD

PopCorners are a better choice snack that’s surprisingly delicious.

So, we gave Walter White and Jesse Pinkman of the hit TV series Breaking Bad a better choice - to make PopCorners instead of… that blue stuff. With the original cast of Bryan Cranston, Aaron Paul, and Raymond Cruz, we turned Breaking Bad into Breaking Good.

Directed by none other than the iconic show’s creator, Vince Gilligan.

Agency: Frito-Lay / Creative Director: Matthew Schaffer / Associate Creative Directors: Katie Renfroe + Sadie Caparelli / Art Director: Sara Cusumano / Copywriter: Joanna Stubbins / Producer: Dan Watson / Director: Vince Gilligan