RIDGEWEAR BY RUFFLES

Ruffles, a potato chip solely known by consumers for its ridges, wanted to break into the lifestyle brand space.

Inspired by the ridges in corduroy and its recent rise in popularity in streetwear fashion, we created a fashion label, RidgeWear by Ruffles. We then partnered with up-and-coming streetwear designer, Blu Boy, to translate Ruffles’ iconic ridges into sought-after streetwear.  

Agency: Frito-Lay / Creative Director: Matt Schaffer / Associate Creative Director: Allie Kainz / Art Director: Kevin Fenton / Copywriter: Joanna Stubbins / Studio Photography: Chase Rodriguez + Helen Getachew + Brielle Patton + Tina Hung / Lifestyle Photography: Bertram Knight