OH-LAY’S

Olé ➡️ Oh-Lay’s

Lay’s wanted to break into US soccer culture in a big way. So, we came up with a simple, yet iconic idea using one of the most popular soccer chants of all time starring (arguably) the best soccer player of all time.

How has this never been done before? We asked ourselves the same question.

Agency: Frito-Lay / Executive Creative Director: Isaac Pagan-Munoz / Creative Director: Matthew Schaffer / Art Director: Kevin Fenton / Copywriter: Joanna Stubbins / Producer: Dan Watson / Director: Jovan Todorović