STRONGER TOGETHER

At first, our ask was to create an activation for the 2020 Twin Cities Pride Festival. But everything changed. And then changed again. First for COVID-19. Then for George Floyd.
So, we put out a message of unity to be shared with our community. Using 7,500 Post-it Super Sticky Notes, we created a simple rainbow mural with a powerful message. During Pride Month, the mural was located on a wall outside the iconic music venue First Avenue; now home to a star in honor of George Floyd.

Recognition:
1 Gold & 4 Silver at MN Adfed's The Show
1 Silver at ADDY Districts

Agency: BBDO Minneapolis / Executive Creative Director: Tim Mattimore / Creative Director: Nathalia Resende / Design Director: Ian McAllister / Copywriter: Joanna Stubbins / Creative Technologist: Justin Mueller