the QUEEN OF PROTEIN

Turkey is a lean, versatile protein option that’s often overlooked and forgotten about. 

So, as the category leader, we gave Jennie-O their rightful seat on the throne as the Queen of Protein. In her medieval-meets-modern Queendom, turkey reigns supreme and serves to remind consumers of the endless and delicious meals one can make with Jennie-O Turkey.

Agency: BBDO Minneapolis / Cheif Creative Officer: Laura Fegley / Creative Directors: JT Steinert + Taylor Snyder / Art Director: Meghan Rongitsch / Copywriters: Joanna Stubbins + Josh Gloe + Olivia Boone / Producer: Peter McLarnan