Proud to be
Pride doesn't stop after June - it is a year-round effort to make the Twin Cities a better, more inclusive place. So, BBDO MLPS teamed up with 3M Post-it® Brand and Street Factory to honor local leaders and activists Rox Anderson, Phillipe Cunningham, and Andrea Jenkins, who have dedicated their lives to empowering the LGBTQIA+ community.
The result: a 10'x30' mural in the leaders' likeness made entirely of Post-it Notes. To guide the creation process, BBDO MLPS built a custom AI tool that took portrait photos and turned them into a Post-it "blueprint". Then, a team of 10 hand-stuck the 11,000 Post-it Notes that made up the "pixels" of the mural. The installation, located outside of famed music venue First Avenue, was accompanied by a placard including brief bios of each of the community leaders and a QR code linking to more information.
Located on the walls of the First Avenue concert venue and Loring Park.
Recognition:
1 Silver, 2 Bronze at MN Adfed's The Show
Agency: BBDO Minneapolis / Executive Creative Director: Sue Batterton / Creative Director: JT Steinert / Design Director: Ian McAllister / Copywriter: Joanna Stubbins / Creative Technologist: Justin Mueller / Production Company: Street Factory
In addition to the mural installation, we activated at the Twin Cities Pride Festival with a booth dedicated to celebrating individuality and positivity. The booth featured a prompt, "Who inspires you to be your true, authentic self?", encouraging Pride Festival goers to help complete a smaller mural by writing their response on a Post-it® Note and placing it in its corresponding color block. Over the course of the two-day festival, the mural was filled up twice with thousands of notes of positivity, words of advice, and Pride.
