JAYSON POTATUM

As the official chip of the NBA, Ruffles wanted to find ways to connect with NBA fans on their social channels authentically. Knowing Ruffles already has a relationship with Jayson Tatum as a signed Chip Deal Athlete, we turned to NBA Paint to collaborate on limited-edition merch for a little special someone named Jayson Potatum.

Agency: Frito-Lay / Creative Director: Matt Schaffer / Associate Creative Directors: Katie Renfroe + Sadie Caparelli / Art Director: Sara Cusumano / Copywriter: Joanna Stubbins